5 CRM mistakes to avoid in upcoming 2017

Customer relationship management (CRM) software helps a business acquire and retain customers. Within the past few years, there has been a massive adoption of CRM in Singapore. However, companies still make mistakes when implementing CRM software. As a business owner, you should be aware of the best practices in CRM implementation, as well as common mistakes and how to avoid them.

Here are 5 CRM mistakes you need to avoid in 2017.

Unnecessary integration of CRM and ERP

If your business is growing fast, it would be a good idea to integrate your CRM software with Enterprise Resource Planning (ERP) tools. However, this tactic is not suitable for all businesses. For start-ups or businesses with a low sales volume, CRM-ERP integration may not be worth the time and money. Until you can maximize and increase your sales, it may not be necessary to integrate your CRM and ERP systems.

Using price as the determining factor for choosing a CRM software

There is nothing wrong in doing a price comparison when choosing a CRM solution for your business. However, the price is not the only factor to consider. By picking the option with the lowest price, you may compromise on features and end up choosing a tool that does not have all the features that your business requires.

Try opting for simplified CRM software such as QuickDesk that comes with a wide variety of features including DNC filtering, customized emails, lead and task management. It is important to do adequate research, think about all your current and future requirements and find a solution that meets them.

Ignoring social media

One major mistake that companies make is failing to integrate social media with their CRM software. By the end of 2017, there would be around 2.67 billion social media users globally. Within the many customer interactions on social media channels, there is a goldmine of valuable information and insights that you can use to make more informed decisions. If you do not use your CRM software to collect information about existing and potential customers from Facebook, Twitter and other social media channels, you will miss out on a prime chance to gather business intelligence, which will reduce your ability to make good business decisions. While many companies are still using emails and phone calls as their primary modes of communication, this trend is likely to change within the next few years.

Importing incorrect, outdated data

It is important to import complete and updated company data into your CRM system. If you are planning to deploy a new CRM system, you should ensure that the data being imported into the new system is 100 percent accurate and up-to-date. Without the right information, your CRM software will not be effective. It can even be misleading if you use the incorrect information from your CRM system to make decisions.

Not checking for scalability

As your business grows, so does your need to obtain more insightful customer data. When you are buying a CRM solution, you should check that the software not only fulfills your current needs, but is also able to meet your future requirements. Simply put, you need a scalable solution that can be upgraded with more features that you may need in future.

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